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What We Do

  • Distribution: We have been major actors in the beauty business for over 30 years and have become one of the most respected distributors in the region. We are exclusive regional distributors for reputable international brands as well as owners for two of our own.
  • Development: Due to our experience and knowledge in the beauty field, we were able to analyze and exceed the market by creating solutions for our own three franchise concepts, and started developing our own makeup line: Provoc and eyelashes extensions brand: Clashes.
  • Franchising: Operate our company by adopting the " Sawaya distribution & Managment System" or expand into your own retail shop or franchise. "Howtowow Beauty Shop" or a " Provoc Studio".
  • Consulting: We are good listeners and a firm reference in the Beauty industry for what concerns marketing, Franchising, retail, and management.
  • Education: Lectures, seminars, and tutorials are arranged on a monthly basis in collaboration with the international educators.